PRESS RELEASE: Macy’s Signs Exclusive Deal for New Thalia Brand

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Broad array of Thalia Sodi apparel and accessories will be designed for the style, fit and color preferences of Hispanic women

NEW YORK, Dec 05, 2013 (BUSINESS WIRE) — Macy’s, Inc. M today announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalia, an internationally recognized actor, recording artist, music producer, author and philanthropist.

The new brand – called Thalia Sodi – is expected to launch exclusively in 300 Macy’s stores nationwide and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.

“Thalia is one of the biggest stars on a global stage – a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s, Inc. “When it comes to fashion, Thalia is a trendsetter for Latinas who love to step out and stand out in a way that is flirty, fun, vivacious and put together. Hispanic women are one of the fastest-growing consumer segments in America and already important customers for Macy’s in major markets across the country. With this new Thalia Sodi brand, sold only at Macy’s, we will have an even stronger fashion offering that directly addresses the style, fit, and color preferences of this customer.”

Thalia Sodi products will be designed and produced by Macy’s highly regarded Private Brands organization based on Thalia’s viewpoint and lifestyle. She will provide robust marketing support, including serving as the brand’s model, spokeswoman and advocate.

“I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty – truly representative of who I am as a Latina. This new fashion venture of apparel and accessories has been a longtime passion of mine and I can’t wait for my fans and women from all over the world to wear my collection,” said Thalia.

Born and raised in Mexico City and now a U.S. citizen, Thalia began performing at age 9 and first gained attention with the group Timbiriche. She launched her career as a solo artist in 1990. Since that time, she has sold over 40 million records worldwide, and collaborated with musicians from Tony Bennett and Michael Buble to Emilio Estefan and Julio Iglesias. Thalia also has starred in a series of telenovelas broadcast in 180 countries, with a viewership of more than 2 billion people, earning her the nickname of “the queen of soap operas.” She has hosted a network radio show in the United States and authored four books, including her recent children’s book entitled, “Chupie: The Binky that Returned Home.” Among her philanthropic ventures, Thalia has been a strong voice for the March of Dimes, an organization that Macy’s supports nationwide through cause marketing. In fall 2013, Thalia was featured in Macy’s Hispanic Heritage Month events across the country.

Thalia, who is a mother of two children and married to music mogul Tommy Mottola, is being honored on Dec. 5, 2013, with her own star on the Hollywood Walk of Fame.

“This is a remarkable time for both Macy’s and Thalia considering that America’s #1 department store is now entering the Latino market with an iconic brand like Thalia Sodi. We are confident that this alliance will be extremely successful and that it will resonate with the vast Latino customer base Macy’s already has,” Mottola said.

Macy’s, Inc., with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2012 sales of $27.7 billion. The company operates about 840 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s, as well as the macys.com and bloomingdales.com websites. The company also operates 13 Bloomingdale’s Outlet stores. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement.

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy’s management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates and non-recurring charges, competitive pressures from specialty stores, general merchandise stores, off-price and discount stores, manufacturers’ outlets, the Internet, mail-order catalogs and television shopping and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

http://www.marketwatch.com/story/macys-signs-exclusive-deal-for-new-thalia-brand-2013-12-05?reflink=MW_news_stmp

Posted on December 5, 2013, in Articles. Bookmark the permalink. Leave a comment.

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