Thalia Partners With Gilt City for Book Launch (Billboard)
Gilt City New York has partnered with Mexican pop star Thalía for the release of her new children’s book in tandem with the launch of a New York-specific sales experience curated by the singer. Gilt City members will have the opportunity to purchase tickets to Thalia’s November 6 launch of Chupie: The Binky That Returned Home, a children’s story from which she’ll read out loud in Spanish and English at the New York City Public Library.
In addition to the book launch, also on Nov. 6, Gilt City New York will launch a collection of sales, curated by Thaliía, which will include offers and access to events and spots, including Rita Hazan hair salon and Jersey Boys on Broadway.
This is the second recent Gilt City partnership with a Latin celebrity. In September, the company partnered with Gloria Estefan for the launch of her new album, The Standards.
For more information about Thalía’s exclusive book event, visitwww.gilt.com/thalia.